Könst Alstroemeria has unveiled its new corporate logo. The company believes that the refreshed branding embodies its commitment to excellence, innovation, and sustainability.
"Our new logo has more focus on the name Könst and the tagline 'The Art of Breeding,' representing the continuous pursuit of innovation and our dedication to producing the highest-quality Alstroemeria and Zantedeschia varieties," said Paco van der Louw, CEO at Könst. "After decades of breeding work, we strongly believe the foundation laid by past generations has made Könst what it is today. With that solid base, and guided by an innovative and passionate mindset, the four new owners aim to further strengthen the company and take it towards a future-proof breeder."
Although Alstroemeria remains the core crop, Zantedeschia is becoming an increasingly important part of the breeding portfolio. In the future, other crops may be added as well.
In the lead-up to the 80-year anniversary next year, the new look will gradually appear across all company communications.
For more information:
Könst Alstroemeria
[email protected]
www.alstroemeria.com