Crayola Flowers, operated by Mrs. Bloom's License Corp., supports a wide range of nonprofit partners. Launched in 2023, the company is a licensed partner of Crayola®, leveraging the iconic brand's heritage and color recognition to bring added visibility to its bouquets and fundraising initiatives. Co-founders Oren and Ari Shapiro say the idea was to offer a new spin on flower sales—combining e-commerce logistics with social impact and brand licensing. 
Ari & Oren Shapiro
How it all started
The idea for Crayola Flowers began with industry veteran Oren Shapiro, who has worked in floral distribution and retail for over two decades, supplying wedding and event planners and supermarkets. After years of watching the industry operate with limited innovation, the brothers developed an online model that combines floral sales with social impact. "We wanted to create something meaningful that still made business sense," says Oren. Recognizing that flower-giving could serve a larger purpose, the duo approached Crayola with a proposal centered around color and compassion.
Custom nonprofit shops and white-label fundraising
How does it work? Ari Shapiro: "Nonprofits can create a custom-branded flower shop on the Crayola Flowers platform at no cost. These microsites enable organizations to promote floral sales as a fundraiser, with back-end marketing support powered by Crayola Flowers—including social media tools and email assets. The process of setting up a web shop takes minutes, and some large nonprofits have integrated floral campaigns into national initiatives."
Year-round, consumers can send flowers while directing 10% of each purchase to a nonprofit organization. Flowers are shipped directly from growers in the U.S., Ecuador, Colombia and elsewhere to the recipient's doorstep via FedEx as soon as next day. Crayola Flowers has partnered with more than 28 national nonprofit organizations, including the American Cancer Society, Wounded Warrior Project, Special Olympics, and Save the Children. In addition, there are hundreds of small to midsized nonprofits on the platform ranging from schools to animal shelters.
Crayola Flowers also supplies flowers at wholesale pricing to partners for activations and in-person events. For example, the company recently delivered roses nationwide to hundreds of stores in support of a retail partner's Mother's Day campaign.
Given Crayola Flowers' national footprint, venues such as arenas, stadiums and convention centers are verticals ripe for opportunity. In particular, based on the company's experience, flowers, balloons and plush are consistently sought-after items at university and high school graduations. From a logistical standpoint, having an on-site floral operation can streamline the process for attendees, saving them time and effort, and ultimately enhancing their overall graduation experience.
Mobile presence
The brothers operate an eye-catching Crayola Flowers truck that visits charity walks, malls, office buildings, residential complexes, graduations, and other venues. According to Ari, "Brands associated with Mother's Day and Valentine's Day can make great experiential partners, but of course, giving away flowers at an event captures consumer attention any time of year.
Retro Bouquet launch and expanded product line
In collaboration with Crayola, the company recently introduced the Crayola Retro Bouquet, featuring blooms inspired by eight retired Crayola crayon colors—such as Dandelion, Magic Mint, and Violet Blue. The bouquet is intended as both a nostalgic and visual offering, appealing to Crayola fans and gift-givers looking for something distinctive.
Crayola Retro Bouquet
Later this summer, the platform plans to expand into potted plants, which will be offered through the same e-commerce system. Initial tests with select growers have been completed, and a broader rollout is planned once the new site platform is launched.
Future outlook
Though still in early stages, the company says it is actively looking to expand both its nonprofit partnerships and grower relationships. "We're open to working with more farms, including Dutch exporters," Oren notes. "The priority is quality and consistency—especially as we scale." As the platform evolves, the company is also exploring celebrity-branded bouquets, DIY floral kits, and partnerships tied to color-based campaigns, such as Alzheimer's awareness in June (purple) and breast cancer initiatives in October (pink). And we're working to create programs where flowers can be tied to year-round giving campaigns, wellness programs, or even senior living community events."
"We think there's still a lot of room to innovate in floral," says Oren. "It's a conservative industry by nature, but the demand is there for mission-driven models that connect product, cause, and experience."
For more information:
Kim Avola
Crayola Flowers
[email protected]
www.crayolaflowers.com